Yoga is the dance of every cell with the music of every breath that creates inner serenity and harmony (Debashish Mridha)
In this branding photo shoot I told the story of Camilla, an incredible person I met on my path and who asked me to create a branding photo shoot for a business that she’s about to launch. She has developed an amazing project related to yoga, meditation and wellness that I had the honor to know in advance to take these photos.
During a long chat, I deepened with her the salient aspects around which her business revolves and I thought for a long time to find out the perfect location for her session. I wanted a background that reflected her inner calm, harmony and respect for nature that she practices in everyday life. I made a long list of possible places and then, one day, while walking around my beloved hills, I found the answer. It was a winter Sunday, one of those when you would like to enjoy every single ray of light that is given to you, and watching the sun set behind Lake Orta, filled my eyes of beauty. So, while the evening was falling around me, I wrote a message to Camilla: we have the location. Serendipity.
The snow made the atmosphere almost surreal and the sense of peace and silence we felt in that place did the rest.
